/* LMS Local — "Meridian" direction. Warm near-black, brass rationed to money moments,
   editorial serif display + tabular-mono numerals. Structure drawn in hairlines. */
@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,300;9..144,400;9..144,500&family=Inter:wght@400;500;600&family=JetBrains+Mono:wght@400;500&display=swap');

:root{
  --canvas:#0A0B0D; --canvas-2:#0F131A;
  --text:#F5F7FA; --muted:#9BA3AE; --faint:#6B7280;
  --line:#1E232B; --line-2:#2A313B;
  --accent:#2E5BFF; --accent-dim:#1E3FCC;
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
  --sans:'Inter',system-ui,-apple-system,sans-serif;
  --mono:'JetBrains Mono','IBM Plex Mono',ui-monospace,monospace;
  --gut:clamp(1.25rem,7vw,7rem);
  --maxw:1240px;
  --sp:8px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;scroll-behavior:smooth}
body{background:var(--canvas);color:var(--text);font-family:var(--sans);font-size:1.02rem;line-height:1.65;letter-spacing:-0.006em;overflow-x:hidden}
::selection{background:var(--accent);color:#0B0B0C}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}

/* grain + vignette — printed-editorial depth, not flat screen-black */
body::before{content:"";position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.04;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
body::after{content:"";position:fixed;inset:0;z-index:1;pointer-events:none;
  background:radial-gradient(120% 90% at 50% 30%,transparent 55%,rgba(0,0,0,.45) 100%)}
main,nav,footer{position:relative;z-index:2}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut)}
.display{font-family:var(--serif);font-weight:400;line-height:0.98;letter-spacing:-0.02em;font-optical-sizing:auto}
.num{font-family:var(--mono);font-variant-numeric:tabular-nums;font-feature-settings:"tnum";letter-spacing:-0.01em}
.eyebrow{font-family:var(--mono);font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:var(--faint)}
.eyebrow .i{color:var(--accent)}
.muted{color:var(--muted)}
.lead{font-size:clamp(1.05rem,1.5vw,1.32rem);line-height:1.6;color:var(--muted);max-width:52ch}

/* hairline that draws left-to-right on enter */
.rule{height:1px;background:var(--line);position:relative;overflow:hidden}
.rule::after{content:"";position:absolute;inset:0;background:var(--accent);transform:scaleX(0);transform-origin:left;transition:transform 1s cubic-bezier(.16,1,.3,1)}
.rule.in::after{transform:scaleX(1)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.6em;font-family:var(--sans);font-weight:500;font-size:.95rem;letter-spacing:0;
  color:#fff;background:var(--accent);padding:15px 26px;border:1px solid var(--accent);border-radius:2px;
  transition:background .35s cubic-bezier(.16,1,.3,1),transform .35s cubic-bezier(.16,1,.3,1),color .35s;will-change:transform}
.btn:hover{background:transparent;color:var(--accent);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--text);border-color:var(--line-2)}
.btn.ghost:hover{border-color:var(--accent);color:var(--accent)}
.tlink{display:inline-flex;align-items:center;gap:.5em;color:var(--text);font-weight:500;position:relative}
.tlink::after{content:"";position:absolute;left:0;bottom:-3px;height:1px;width:100%;background:var(--accent);transform:scaleX(0);transform-origin:left;transition:transform .4s cubic-bezier(.16,1,.3,1)}
.tlink:hover{color:var(--accent)}
.tlink:hover::after{transform:scaleX(1)}
.arrow{transition:transform .35s cubic-bezier(.16,1,.3,1)}
.tlink:hover .arrow,.btn:hover .arrow{transform:translateX(4px)}

/* nav */
nav{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .5s ease,border-color .5s ease;border-bottom:1px solid transparent}
nav.solid{background:rgba(11,11,12,.72);backdrop-filter:saturate(160%) blur(14px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:70px}
.brand{font-family:var(--serif);font-weight:500;font-size:1.15rem;letter-spacing:-.01em;display:flex;align-items:center;gap:.5em}
.brand .dot{width:6px;height:6px;background:var(--accent);border-radius:50%;display:inline-block}
.nav-links{display:flex;align-items:center;gap:36px}
.nav-links a:not(.btn){font-size:.92rem;color:var(--muted);transition:color .3s}
.nav-links a:not(.btn):hover{color:var(--text)}
.nav-links .btn{padding:10px 18px;font-size:.86rem}
.burger{display:none;background:none;border:0;color:var(--text);width:44px;height:44px;align-items:center;justify-content:center;cursor:pointer}
.burger span{display:block;width:22px;height:1.5px;background:var(--text);position:relative;transition:.3s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:22px;height:1.5px;background:var(--text);transition:.3s}
.burger span::before{top:-6px}.burger span::after{top:6px}
.mobile-menu{position:fixed;inset:0;z-index:49;background:var(--canvas);display:flex;flex-direction:column;justify-content:center;gap:8px;padding:0 var(--gut);transform:translateY(-100%);transition:transform .6s cubic-bezier(.16,1,.3,1);pointer-events:none}
.mobile-menu.open{transform:none;pointer-events:auto}
.mobile-menu a{font-family:var(--serif);font-size:clamp(2rem,9vw,3rem);color:var(--text);padding:10px 0;border-bottom:1px solid var(--line)}
.mobile-menu a.btn{font-family:var(--sans);font-size:1rem;border-bottom:0;margin-top:24px;align-self:flex-start}

/* section rhythm */
section{padding-block:clamp(52px,7.5vw,92px)}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:20px;margin-bottom:44px}

/* hero */
.hero{padding-top:clamp(120px,16vh,168px);padding-bottom:clamp(44px,6.5vw,80px)}
.hero h1{font-size:clamp(2.6rem,7vw,5.4rem);max-width:15ch;overflow-wrap:break-word}
.hero h1 em{font-style:italic;color:var(--accent)}
.hero .lead{margin-top:32px}
.hero-cta{margin-top:40px;display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.ledger{margin-top:44px;border-top:1px solid var(--line);padding-top:28px;display:flex;flex-wrap:wrap;align-items:baseline;gap:14px 28px}
.ledger .k{font-family:var(--mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--faint)}
.ledger .v{font-family:var(--serif);font-size:clamp(2.4rem,6vw,4.2rem);line-height:1;color:var(--text)}
.ledger .v .cur{color:var(--accent)}

/* proof strip */
.proof-row{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line)}
.proof-row .cell{padding:38px 32px 34px 0;border-bottom:1px solid var(--line)}
.proof-row .big{font-family:var(--mono);font-variant-numeric:tabular-nums;font-size:clamp(2rem,4.4vw,3.2rem);color:var(--text);letter-spacing:-.02em}
.proof-row .big .u{color:var(--accent)}
.proof-row .cap{margin-top:12px;color:var(--muted);font-size:.96rem;max-width:26ch}

/* founder note — the human in the machine */
.human{border-left:2px solid var(--accent);padding-left:clamp(24px,4vw,52px);max-width:66ch}
.hn-body{font-family:var(--serif);font-weight:400;font-size:clamp(1.2rem,2.4vw,1.7rem);line-height:1.5;letter-spacing:-.012em;margin-top:20px}
.hn-sign{margin-top:20px;color:var(--muted);font-size:.92rem}
.hn-sign a{color:var(--text);border-bottom:1px solid var(--line-2);transition:color .3s,border-color .3s}
.hn-sign a:hover{color:var(--accent);border-color:var(--accent)}

/* editorial statement */
.statement h2{font-size:clamp(2rem,4.6vw,3.6rem);max-width:20ch}
.statement .body{margin-top:34px;display:grid;grid-template-columns:1fr 1fr;gap:28px 56px;max-width:none}
.statement .body p{color:var(--muted);max-width:46ch}
.statement .body p:first-child{color:var(--text)}

/* offer index I–IV */
.movement{display:grid;grid-template-columns:auto 1fr;gap:clamp(20px,5vw,80px);padding:clamp(30px,4.5vw,52px) 0;border-top:1px solid var(--line);align-items:start}
.movement:last-child{border-bottom:1px solid var(--line)}
.movement .rn{font-family:var(--serif);font-size:clamp(1.4rem,2.2vw,2rem);color:var(--accent);font-weight:400;padding-top:.35em}
.movement h3{font-family:var(--serif);font-size:clamp(1.7rem,3.4vw,2.6rem);line-height:1.02;letter-spacing:-.02em;font-weight:400}
.movement .sub{margin-top:16px;color:var(--muted);max-width:48ch}
.movement .hero-num{margin-top:26px;font-family:var(--mono);font-variant-numeric:tabular-nums;font-size:clamp(2.2rem,5vw,3.4rem);color:var(--text)}
.movement .hero-num .u{color:var(--accent)}

/* rank ladder (diegetic) */
.ladder{margin-top:26px;max-width:420px;border-top:1px solid var(--line)}
.ladder .r{display:flex;align-items:center;justify-content:space-between;padding:13px 0;border-bottom:1px solid var(--line);opacity:.5;transform:translateY(8px);transition:opacity .6s cubic-bezier(.16,1,.3,1),transform .6s cubic-bezier(.16,1,.3,1)}
.ladder.in .r{opacity:1;transform:none}
.ladder .r .nm{font-size:.98rem;color:var(--muted)}
.ladder .r .pos{font-family:var(--mono);color:var(--faint);font-size:.9rem}
.ladder .r.you{opacity:1}
.ladder.in .r.you{transition-delay:.5s}
.ladder .r.you .nm{color:var(--text);font-weight:500}
.ladder .r.you .pos{color:var(--accent)}

/* live text-back demo */
.demo{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,72px);align-items:center}
.phone{border:1px solid var(--line);border-radius:14px;padding:22px;background:var(--canvas-2);max-width:360px}
.phone .miss{display:flex;align-items:center;gap:12px;padding-bottom:16px;border-bottom:1px solid var(--line);color:var(--muted);font-size:.9rem}
.phone .miss .reddot{width:8px;height:8px;border-radius:50%;background:#B4463C}
.bubble{margin-top:16px;padding:12px 15px;border-radius:12px;font-size:.95rem;line-height:1.45;max-width:80%;opacity:0;transform:translateY(10px);transition:opacity .5s ease,transform .5s cubic-bezier(.16,1,.3,1)}
.bubble.in{opacity:1;transform:none}
.bubble.out{background:var(--canvas);border:1px solid var(--line-2);color:var(--text);margin-left:auto;border-bottom-right-radius:3px}
.bubble.reply{background:#0E1A3D;border:1px solid var(--accent-dim);color:var(--text);border-bottom-left-radius:3px}
.bubble .stamp{display:block;margin-top:6px;font-family:var(--mono);font-size:.66rem;color:var(--faint);letter-spacing:.08em}

/* roi report artifact */
.report{border:1px solid var(--line);border-radius:4px;background:linear-gradient(180deg,var(--canvas-2),var(--canvas));padding:clamp(26px,4vw,44px);max-width:560px}
.report .rh{display:flex;justify-content:space-between;align-items:baseline;border-bottom:1px solid var(--line);padding-bottom:16px}
.report .rh .co{font-family:var(--serif);font-size:1.2rem}
.report .rh .mo{font-family:var(--mono);font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.report .line{display:flex;justify-content:space-between;align-items:baseline;padding:15px 0;border-bottom:1px solid var(--line)}
.report .line .l{color:var(--muted)}
.report .line .n{font-family:var(--mono);font-variant-numeric:tabular-nums;color:var(--text);font-size:1.05rem}
.report .total{display:flex;justify-content:space-between;align-items:baseline;padding-top:22px}
.report .total .l{font-family:var(--serif);font-size:1.15rem}
.report .total .n{font-family:var(--mono);font-variant-numeric:tabular-nums;font-size:clamp(1.8rem,4vw,2.6rem);color:var(--accent)}

/* industries list */
.trades{border-top:1px solid var(--line)}
.trade{display:grid;grid-template-columns:.8fr 2fr auto;gap:24px;align-items:baseline;padding:26px 0;border-bottom:1px solid var(--line);transition:padding-left .4s cubic-bezier(.16,1,.3,1)}
.trade:hover{padding-left:14px}
.trade .t{font-family:var(--serif);font-size:clamp(1.3rem,2.4vw,1.9rem)}
.trade .d{color:var(--muted);max-width:52ch}
.trade .idx{font-family:var(--mono);color:var(--faint);font-size:.8rem}
.trade:hover .t{color:var(--accent)}

/* pricing / guarantee */
.plan{border:1px solid var(--line);border-radius:4px;padding:clamp(28px,4vw,52px)}
.plan h2{font-family:var(--serif);font-size:clamp(1.9rem,3.6vw,2.8rem);max-width:16ch;letter-spacing:-.02em;font-weight:400}
.plan ul{list-style:none;margin:32px 0 0;display:grid;gap:14px}
.plan li{display:flex;gap:14px;color:var(--muted);align-items:baseline}
.plan li::before{content:"—";color:var(--accent);font-family:var(--mono)}
.plan .terms{margin-top:28px;color:var(--faint);font-size:.92rem}

/* forms */
.form{display:grid;gap:18px;max-width:520px}
.field{display:grid;gap:8px}
.field label{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.field input,.field select{background:var(--canvas-2);border:1px solid var(--line-2);border-radius:2px;color:var(--text);font-family:var(--sans);font-size:1rem;padding:14px 16px;transition:border-color .3s}
.field input::placeholder{color:#5f5b54}
.field input:focus,.field select:focus{outline:none;border-color:var(--accent)}
.form .btn{justify-content:center;margin-top:6px}
.form .note{color:var(--faint);font-size:.82rem}
.form-success{border:1px solid var(--accent-dim);border-radius:4px;padding:28px;background:var(--canvas-2)}
.form-success h3{font-family:var(--serif);font-size:1.5rem;margin-bottom:8px}

/* closing */
.closing h2{font-size:clamp(2.4rem,6.4vw,5rem);max-width:15ch}
.closing .lead{margin-top:26px}
.closing .btn{margin-top:38px}

/* page hero (subpages) */
.page-hero{padding-top:clamp(130px,18vh,190px);padding-bottom:clamp(20px,4vw,40px)}
.page-hero h1{font-size:clamp(2.4rem,6vw,4.4rem);max-width:16ch}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:26px 0;display:flex;justify-content:space-between;gap:24px;align-items:baseline;font-family:var(--serif);font-size:clamp(1.2rem,2.4vw,1.7rem);font-weight:400;transition:color .3s}
.faq summary::-webkit-details-marker{display:none}
.faq summary:hover{color:var(--accent)}
.faq summary .pl{font-family:var(--mono);color:var(--accent);font-size:1.4rem;transition:transform .4s cubic-bezier(.16,1,.3,1);flex:0 0 auto}
.faq details[open] summary .pl{transform:rotate(45deg)}
.faq .a{overflow:hidden;max-height:0;transition:max-height .5s cubic-bezier(.16,1,.3,1)}
.faq details[open] .a{max-height:600px}
.faq .a p{color:var(--muted);padding:0 0 28px;max-width:70ch}

/* prose (privacy) */
.prose{max-width:72ch}
.prose h2{font-family:var(--serif);font-size:1.5rem;font-weight:400;margin:40px 0 12px}
.prose p{color:var(--muted);margin-bottom:14px}

/* footer */
footer{border-top:1px solid var(--line);padding-block:clamp(42px,5vw,60px)}
.foot-top{display:flex;justify-content:space-between;flex-wrap:wrap;gap:40px;padding-bottom:44px;border-bottom:1px solid var(--line)}
.foot-top .tag{font-family:var(--serif);font-size:clamp(1.5rem,3vw,2.2rem);max-width:18ch;letter-spacing:-.02em}
.foot-cols{display:flex;gap:64px;flex-wrap:wrap}
.foot-col h4{font-family:var(--mono);font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);margin-bottom:16px}
.foot-col a{display:block;color:var(--muted);margin-bottom:11px;transition:color .3s;font-size:.96rem}
.foot-col a:hover{color:var(--accent)}
.foot-bot{padding-top:28px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-family:var(--mono);font-size:.76rem;color:var(--faint);letter-spacing:.04em}

/* reveal — subtle, ONLY on structural blocks, not every paragraph */
.rise{opacity:0;transform:translateY(18px);transition:opacity .9s cubic-bezier(.16,1,.3,1),transform .9s cubic-bezier(.16,1,.3,1)}
.rise.in{opacity:1;transform:none}

@media(max-width:900px){
  .statement .body{grid-template-columns:1fr}
  .demo{grid-template-columns:1fr}
  .proof-row{grid-template-columns:1fr}
  .proof-row .cell{padding-right:0}
  .trade{grid-template-columns:1fr;gap:8px}
  .trade .idx{display:none}
}
@media(max-width:760px){
  .nav-links{display:none}
  .burger{display:flex}
  section{padding-block:clamp(42px,10vw,68px)}
}
/* cinematic duotone image band */
.band{position:relative;height:clamp(300px,50vh,540px);overflow:hidden;border-block:1px solid var(--line);background:var(--canvas-2)}
.band .bandmap{position:absolute;inset:0;width:100%;height:100%}
.band::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,11,13,.42),rgba(10,11,13,.84))}
.band .cap{position:absolute;left:0;right:0;bottom:0;padding:var(--gut);z-index:2}
.band .cap p{font-family:var(--serif);font-size:clamp(1.5rem,3.6vw,2.8rem);letter-spacing:-.02em;max-width:22ch;line-height:1.06}
.band .cap .eyebrow{margin-bottom:14px}

/* industry duotone thumbnails */
.trade.hasmedia{grid-template-columns:104px 1fr 2fr}
.trade-media{width:104px;height:70px;border-radius:2px;background:var(--canvas-2);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--muted);transition:color .45s,border-color .45s}
.trade-media svg{width:30px;height:30px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.trade.hasmedia:hover .trade-media{color:var(--accent);border-color:var(--line-2)}

/* demo — the live "video" moment */
.live-badge{display:inline-flex;align-items:center;gap:9px;font-family:var(--mono);font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}
.live-badge .d{width:7px;height:7px;border-radius:50%;background:var(--accent);animation:lpulse 1.7s infinite}
@keyframes lpulse{0%,100%{box-shadow:0 0 0 0 rgba(46,91,255,.55)}70%{box-shadow:0 0 0 9px rgba(46,91,255,0)}}
.typing{display:inline-flex;gap:5px;align-items:center;margin-top:16px;padding:13px 16px;background:var(--canvas);border:1px solid var(--line-2);border-radius:12px;border-bottom-left-radius:3px;width:fit-content;opacity:0;transform:translateY(8px);transition:opacity .35s,transform .35s cubic-bezier(.16,1,.3,1)}
.typing.in{opacity:1;transform:none}
.typing i{width:6px;height:6px;border-radius:50%;background:var(--faint);animation:blink 1.3s infinite}
.typing i:nth-child(2){animation-delay:.2s}.typing i:nth-child(3){animation-delay:.4s}
@keyframes blink{0%,60%,100%{opacity:.25}30%{opacity:1}}
.replay{margin-top:24px;background:none;border:0;color:var(--accent);font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;cursor:pointer;display:inline-flex;gap:8px;align-items:center}
.replay:hover{color:var(--text)}

@media(prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important}
  .rise,.ladder .r,.bubble,.typing{opacity:1!important;transform:none!important;transition:none!important}
  .rule::after{transform:scaleX(1)!important;transition:none!important}
  .live-badge .d,.typing i{animation:none!important}
  .typing{display:none!important}
}
